Did you know that the latest statistics quote shopping cart abandonment rates at a whopping 68.63% on e-commerce websites? That accounts for over two-thirds of your business’ potential sales! The question then arises, how can your e-commerce business overcome such a high abandonment rate and increase sales? The answer: improved e-commerce site performance. Even one second shaved off your page load times can boost conversions by 7%! Continue reading “Boost Conversions with Expert E-commerce Site Performance Tips”
When building an e-commerce business, customer loyalty is important – especially because it costs six to seven times more to acquire new customers than keep existing ones. With that in mind, any prudent e-commerce growth strategy should include efforts to encourage repeat customers. Step one in that process is to make them feel welcome with a fast and available website that helps them find exactly what they want, when they want it.
Continue reading “Is Your E-Commerce Site an Obstacle to Customer Loyalty?”
Promotions, product launches, viral campaigns, and more all bring huge amounts of traffic to your site – but have you considered how that will affect the performance of your website? The worst thing that can happen during high traffic surges is a loss of revenue that results from a down website. In fact, 73% of small and medium sized businesses aren’t prepared for a sudden, 200% increase in traffic. The key to taking advantage of your incoming traffic without crashing your site is to optimize your server for high traffic loads with flexible hosting infrastructure. Use these tips to discuss how prepared your site is with your IT team and managed hosting provider. Continue reading “Prepare Your E-commerce Site for Traffic Surges”
Small or medium sized e-commerce business are among the most targeted by cyber attacks. In fact, three out of every five cyber attacks are targeted at SMBs – and 38% of attacks in 2015 were e-commerce breaches. When you combine those two statistics, it paints a bleak future for e-commerce businesses – one full of security breaches and angry customers. If you need proof of the potential backlash of security breaches, look no further than either eBay’s or Home Depot’s major hacks in 2014. Those companies quickly learned that if you’re not protecting your customers’ data, then you can expect loss of customer trust, revenue, and brand tarnishment.
However, when it comes to protecting your business from cyber attacks, there is no lack of things to keep track of. Just the sheer amount of attack types and vectors is enough to intimidate the conscientious business owner. In order to better protect your business, make sure your team is educated on the most common types of attacks that might affect your business. Armed with this knowledge, your team can take further steps to protect your customers’ private data. Continue reading “How to Protect Your E-commerce Site From Cyber Attacks”
From slow loading pages to a complete site crash, common server problems can spell disaster for your business. When clients cannot access your service, they quickly move on to the nearest competitor. Studies have shown that slow loading pages damage brand perception, increase page abandonment rates and can even leave users feeling physically stressed. Downtime is extremely expensive and can hurt your company’s reputation, and interruptions to the working day can reduce your employees’ overall productivity. If you want your business to perform well, you need to be able to count on your IT networks at all times. Continue reading “Are These Common Server Problems Affecting Your Website?”
Ensuring that a web service is always available is the key to making your business accessible to the right audience. When service is interrupted, it can harm business profits, functions, and public reputation. Research has found that for larger enterprises, 90% lose an average of over $100,000 USD for each hour of downtime. If you monitor web service availability as a standard practice, your business can address problems as they arise or to deploy preventative action before trouble even strikes. Companies who wish to be taken seriously online need to have something in place which prevents service downtime. A study found that poor web service is one of the top three negative influencers on potential consumers. Continue reading “Why Serious Businesses Monitor Web Service Availability”
As an owner of a web agency, there is little to your craft you can’t handle. You’ve proven your domain knowledge, marketing prowess, client management, and leadership skills. You wear many hats and they all look exceptionally good on you. But, even if you can do it all – should you? Running a digital agency, you may feel that managing websites and applications is entirely your domain and should remain in your scope of work. However, the latest and greatest managed hosting benefits can provide services to your business that will strengthen your competitive advantage.
More likely than not, you contribute the most value to your business when you are building and improving your client’s online strategy and designing sites that wow them – not in the office overseeing maintenance to your server and juggling hosting issues. So why not empty your plate? You are going to run yourself thin if you continue to try to manage the many moving and tedious parts that keep your clients’ sites performing smoothly. Instead you may want to take advantage of these three managed hosting benefits. Continue reading “These 3 Managed Hosting Benefits Add Huge Value to Your Website”
Are you a digital agency, designer, or developer? Well, we’ve got something we’d like to share with you: our new blog, Anchor.
Continue reading “Anchor: Our New & Exciting Blog for Your Digital Agency”
Security exploits and threats to your website are everywhere – and while you might think your business isn’t big enough or important enough to be a target, you’re undoubtedly wrong. The nature of modern day attacks are such that hackers comb the Internet using automated scripts or bots looking for vulnerable websites. According to the 2016 Internet Security Threat Report by Symantec, over 430 million unique pieces of malware were discovered in 2015 – up by 36% from the year prior. In addition, a new vulnerability was discovered each week on average and 75% of legitimate websites have unpatched vulnerabilities!
The only protection against the wide variety of cyber attacks and regularly-discovered vulnerabilities is with vigorous anti-spam and anti-virus software, server hardening, secure access, and constant vigilance. One customer of ours, Scott Neader of QTH.com, realized the benefit of Liquid Web’s tough security provisions when a dangerous Joomla exploit was discovered in December 2015. As a hosting provider with thousands of customers, he was especially grateful for the protection from Liquid Web’s ServerSecure product. Continue reading “Hosting Provider & Customer Saved from Dangerous Security Exploit”
The importance of data backup is one of those things that we all agree with, but don’t always act on. After all, backups are one of the best ways to protect your business from expensive data loss and unplanned downtime – a phenomenon that costs businesses over $1.7 trillion dollars annually. However, not every business has a complete backup and recovery plan in place – either due to time or cost required to set one up. At Liquid Web, we firmly believe in the importance of data backup, but we are constantly encountering customers with little to no backups for their business.
With that in mind, I have for you today a story of how backups saved one of our customers (we’ll call them Hardware-R-US) from losing everything. They counted themselves lucky that they had backups ready to go after finding themselves the victims of an attack. Hopefully by the end of this cautionary tale, you feel inspired to create a solid backup and recovery plan for your business. Continue reading “Expensive Data Loss Be Damned – Backups Saved the Day”